Home Lyrics UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play
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UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play

Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startup has picked up $200 million, money that it will mainly be using to snap up more […]

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